Challenge: Create a comprehensive multi-level campaign designed to effectively engage the local community, promote awareness about the organization, and raise essential funds for JFEDLA, a dedicated non-profit based in Los Angeles.
Solution: Develop a recognizable logo and cohesive branding identity that was versatile enough to be utilized across various platforms and mediums. This included everything from custom t-shirts and impactful social media engagement strategies to prominently placing the logo on the top seven floors of the building itself. All graphic designs were created using Adobe Illustrator and InDesign by myself. Additionally, I coordinated with multiple teams to obtain estimates, execute deliverables on-time, and ultimately craft a memorable and engaging stage production at the renowned Saban Theater in Beverly Hills, CA.
