Freelance work samples.
Collaborating with The One Up Group to promote Bargain, a new show on Paramount+. This immersive event breathed new life into the show’s themes and characters, captivating attendees and critics alike; and ensuring that the show was the talk of the Toronto International Film Festival (TIFF). Three days of street marketing reached an audience of 20K+ with epic giveaways, branded photo ops, and an off-site venue transformed into a killer afterparty. Paddles were given to guests as unique keepsakes so they were not just spectators; they were active participants in the world of Bargain.
Banners and signage created using studio-provided assets and heavily edited in Photoshop, at various sizes. Paddles created in Adobe Illustrator.
client: The One Up Group
My objective was to design a one-of-a-kind branded item for Maker’s Mark to create a premium promotional item. To achieve this, I crafted original graphics that adhered to their brand standards, resulting in a fun and friendly swag item. We utilized top-quality skateboard decks, incorporating a creative promotional item that resonated with the target audience. This effort ultimately transformed the product into a cult favorite among fans and customers.
Skateboard artwork created in Adobe Illustrator.
client: Maker’s Mark
Promotional graphics for Jack Daniel's Tennessee Whiskey Small Ball Arcade Basketball Tournament in Los Angeles and Jack Daniel’s NBA Summer League Pro-player consumer activation in Las Vegas. The goal was to create an interactive experience with the brand by creating props and environmental signage.
This specific large size artwork (15’ wide x 12’ tall) was created using several stock photos and product shots heavily edited in Photoshop. Many promotional pieces were made including beach balls, pillows, and large banners for an immersive experience.
client: Jack Daniel's + Martin & Vanegas Agency
My goal was to take a nondescript subject and deliver an interesting catalog by incorporating artistic photography and clean and functional typography. Overall this was a much needed redesign that brings Argon in line with the new generation of commercial offerings and the presence it needed to expand with a market-friendly identity.
Layout and design in QuarkXPress.
client: Argon Paint Prep Products
National campaign with advertising graphics for Creative Recreation, a youthful and innovative company offering footwear to young professionals with style. Original flyers, posters, and billboards were created to appeal to urban lifestyle and streetwear aficionados.
Layout and design in QuarkXPress.
client: Creative Recreation
Original logo and brand identity for 655 Hope, a residential building located in the Financial District of Downtown Los Angeles. The project was assembled with CAD renders, stock photos, and a sales team to create engaging sales tools and promotional materials for the real estate investment group.
Logo created in Illustrator and advertising materials designed with QuarkXPress.
client: 655 Hope | Wilshire Realty
The initial challenge was to create a fresh, modern identity for Berri’s Cafe with original menu design and promotion through advertising and mailing. The second segment was to create the logo and identity for a take-out concept for Berri’s Kitchen. I designed and created this logo, various menus, and a ton of promotional materials.
Logo created in Illustrator and printed materials created with QuarkXPress.
client: RHB Restaurant Group | Berri’s
Specially designed printed collateral (stationery, envelopes, brochures, etc.) with a Bohemian Chic aesthetic to reflect the feel of this West Hollywood, CA boutique hotel.
Layout and design in QuarkXPress + image manipulation with Photoshop.
client: Petit Hermitage Hotel
Promotion pitch deck for an experiential marketing event, The Macallan Experience, for the Edrington group of ultra-premium spirit brands that featured a Marina Del Rey scotch cruise.
Layout and design in QuarkXPress + image manipulation with Photoshop.
client: Martin & Vanegas Agency with The Macallan
client: Loupiotte Kitchen
French Cafe in Los Feliz neighborhood, Los Angeles. Logo + supporting images hand drawn with a Sharpie marker + tracing paper. Converted into vector art (Adobe Illustrator) after scanning and cleaned up in Photoshop for final use.
client: Hannibal Classics Pictures
Horizontal and vertical logo created for Hannibal Classics Pictures; a company that specializes in the production, financing, and distribution of feature length theatrical motion pictures with budgets starting at US$17 Million. Small movie posters are a few examples of promotional material and film release catalogs I created. The challenge was to take the original posters from a vertical format and rebuild horizontally from Photoshop assets.
client: Julien’s Auctions
Building exterior signage + out-of-home (OOH) advertising created for various gallery locations in Los Angeles and Beverly Hills.
client: Julien’s Auctions
Complimentary interior and exterior signage created for the Pelé auction in various large sizes and formats for audience engagement. Gallery and auction location at the Mall Galleries in London, England.
client: Martin & Vanegas Agency
The Martin & Vanegas Agency (MVA), an experiential and activations events company, needed a corporate identity. The logo started as a hand drawn sketch on a piece of paper and evolved into the final product using Illustrator and Photoshop. | www.martinvanegasagency.com
client: Pink Taco
Created graphics standards and franchise information book. This project was created with distressed textures and edgy fashion photography to represent the brand. Original icons created with Adobe Illustrator + Photoshop, layout & design in QuarkXpress.